su_Certificate-ProgramBY KEVIN MOE

Business professionals seeking better ways to harness big data for competitive advantage will find them in Carlson Executive Education’s new Business Analytics Certificate program. Taught by faculty from the Department of Information and Decision Sciences, the program helps build a strong foundational core of data-focused business intelligence skills.

“Those who complete this program will be well armed to apply data analytics to make better decisions about their business and improve the ways in which they serve their customers,” says Assistant Dean of Executive Education Karl Johnson.

The program is made up of four three-day courses. The sequence builds on each other and introduces participants to fundamental and practical techniques around data mining, data analytics and visualization, predictive analysis, and personalization. Following the Carlson School’s commitment to experiential learning, participants will apply the techniques in a variety of organizational contexts using real-world datasets to underscore their value in business applications.

For more information about the program, contact Jennifer Erickson at 612-625-5412 or jrostami@umn.edu. The Executive Education Business Analytics webpage can be found at carlsonschool.umn.edu/ba-cert.

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